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To commemorate the launch of Pakistan’s most ambitious youth brand, only Pakistan’s biggest youth icon would be good enough.
Thus a first-of-its kind music video and TVC has been released featuring pop superstar Atif Aslam. The big idea for Jazba is one that is very relevant to the youth: ‘Juro Gey to Jano Gey’ or commitment to your passion. For it is only when you commit to your passion do you find out whether it’s right for you. The path is never easy. But once you reach your destination, the rewards are the greatest and the satisfaction the utmost.